The SATW Bill Muster Photo Awards recognizes excellence in photography and is named for renowned photographer Bill Muster, who generously established a foundation to support this annual travel photography award. Since 1981 SATW has presented the Muster Awards and...
Recent Posts
End of the Roadmap? How AI Is Rewiring Travel Journalism
By Craig Stoltz What I’m writing about here is not necessarily new -- in fact, some will say it’s just a tl;dr version of “AI is killing travel writing.” Fair point. But for worse or better I do study and write about this stuff regularly, and have some...
🏆 SATW Western Chapter 2025 Award Winners
The SATW Western Chapter is thrilled to announce the winners of its 2025 Chapter Awards! These honors recognize excellence in travel media, spanning powerful storytelling, service journalism, photography, and beyond. This year’s winners impressed judges with their...
Webinar: How to Pitch a Travel Show
Travel stories come alive on screen—but how do you get yours there? In this SATW webinar, Emmy-winning producer Mike Mackey reveals what it takes to pitch and sell your travel show idea.
Here are some key takeaways for someone looking to pitch their own travel show:
- Understand the Pitch Process: Many PBS affiliates have a “green light” process for considering new shows. Research the specific process of the station you are pitching to.
- Present Multiple Ideas: Presenting several show ideas can demonstrate versatility and showcase what you bring to the table. However, be prepared for the possibility that the network may choose your “throwaway” idea.
- Develop a Unique Premise: “Get Lost” has a unique premise that involves throwing a dart at a map to determine the destination. A strong, unique premise can make your show stand out.
- Consider the Importance of a Co-host: A strong co-host who brings something different to the show is critical.
- Highlight the Human Element: “Get Lost” focuses on the interactions with local people.
- Be Prepared to Adapt: Mackey had to go back to the drawing board when his third idea was chosen. Be flexible and ready to further develop an idea that the network likes.
This is just one of the many professional development resources available to SATW members. Access to more professional development, exclusive industry discounts, and networking events by becoming an SATW member.